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"ADAARAN" Resorts brand launched in the Maldives

09 July 2006

A new corporate identity named "ADAARAN" Resorts has been launched in the Maldives. The new corporate brand identity was launched on 1st July, 2006 at a ceremony coinciding with the official opening of the luxury resort “The Water Villas” located on Meedhupparu Island.

Hon. Dr. Mahamood Shougee - Minister Tourism & Civil Aviation was the chief guest at this event. Hon. Deputy Minister Mr. Abdul Hameed Zakariyya, the Tourism Minister of Sri Lanka together other distinguished invitees from the Ministry of Tourism in the Maldives as well as several important personalities from the tourism industry of Maldives & representatives of leading tour operators & other important dignitaries as well as members of the Maldivian media also attended this prestigious event.

The new identity brings Club Rannalhi, Bathala, Meedhupparu, Ayurveda Village, The Water Villas & Hudhuran Fushi (formerly Lohifushi) under a single brand identity. According to the corporate office, the new brand identity “ADAARAN” presents the promise of high standards of service that is part of the rich tradition of the Maldivian culture, and the aspirations of the Group to reach new heights in the products and services offered to discerning customers. The brand also categorizes their resorts into different independent identities while retaining the original name of the resort.

For more information, please contact:

ADAARAN
Telephone: +960 334 3867
Facsimile: +960 331 5267
Email: althaf@adaaran.com
Website: www.clubrannalhi.com, www.bathala.com

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